mark sabino design
Integrated Creative Director | Art Direction & Copywriting
let me explain.
client work
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Honing my direction, copywriting, and design skills on my own projects has allowed me to apply those same fundamentals to team and client work.
"a guy not a brand"
For 8 years, I have leveraged a formal Pratt design education to found and grow an independent DTC business across social media, web and email. Specializing in translating fine jewelry, accessories, apparel, furniture, and advertising to the digital landscape.
Operating independently, I was responsible for not just making products, but getting the word out to the world and using the platforms of modern communication to craft a distinct image for myself.
Handcrafted, independent care not just for what I made, but how I pitched it. Using a multidisciplinary approach to art, I crafted through direction, photography, editing, and writing, a cohesive voice for my "brand". What could be seen as a limitation, I used as inspiration.
creative/art direction
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Images on social media are like billboards on the highway. You move on so fast from one to another, you only notice the ones that really stand out. I am diligent in making sure that the communication strategy for a product is as important as the product itself.
Using the platforms of social media, I integrated the language of the digital world with a more traditional image philosophy. Every post acts as a poster for my work. Be it a tee shirt or a ring, the way people experience it for the first time is critical.
copywriting
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In the age of the Instagram caption, copywriting is a problem solving exercise. How can I send the right message with a tight budget of words? The answer is to make every one of them count. As the saying goes, sometimes less is more.
I have honed a distinct, succinct writing style that is tuned for a modern digital audience without sacrificing potency . The copy and the images act in conversation, both with one another and the viewer.
dtc writing
Additional and longer form writing can be found on my Substack.
Full back catalogue of my work is available via living Instagram portfolio